As you have seen reported in the media, the Coronavirus situation is evolving rapidly, causing challenges and disruptions to the supply chain operations from China. Because of this we currently anticipate an additional 10-14 day delay in shipping any CUSTOM ID accessory and attachment orders being shipped out of our Xiamen, China factory, booked February 13th forward for the next couple of weeks. We will provide an update as we anticipate returning to our regular lead time.

Should you have any questions please contact your account manager or our customer service team.

Badge Reels

Retractable badge reels are a popular way to carry an ID badge or set of keys. They're also great as promotional giveaway items, as they feature plenty of space for quality custom branding.

We manufacture the majority of our badge reels in our own factories, allowing us to guarantee quality. We also do all of our own customization – no worries about outsourcing! 

Choose from a variety of badge reel styles, including round badge reels, heavy-duty badge reels and twist-free badge reels. Once you find the reel style you like, you can use our innovative online design your own badge reels tool to create a custom design, including uploading your artwork.

Use our interactive selector tool below to choose the criteria that matter to you. Our tool will filter through our offering and show you only the reels that meet your needs. It's that easy!

Please note: Custom badge reels can be designed by clicking a badge reel below and choosing "custom" on the product page. There, you'll be able to choose a color, upload your artwork and more.

Select Your Color Info

  • Green
  • Black
  • Blue
  • Red
  • Orange
  • Yellow
  • Pink
  • Clear
  • Purple
  • Multi-colored
  • Silver
  • White
  • Gray
  • Gold

Select Your End Fitting Info

  • Strap
  • Reinforced Strap
  • Key Ring
  • Hook
  • Plastic Clip
  • Snap Closure
  • Clamp
  • Card Clip

Select Your Clip Type Info

  • Swivel
  • Slide Belt Clip
  • Carabiner
  • Flex Hook
  • Lanyard
  • Spring Clip

Materials Info

Shapes Info

More Options

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